Tagging media

Overview

Tagging is the key to you and your team finding media quickly. footage.one offers several tagging methods — from manual entry to AI-powered automation.

footage.one offers two types of tags:

• Keywords — controlled terms from a multilingual taxonomy with synonyms and relationships
• Labels — freely chosen hashtag-style tags for flexible organisation

Manual tagging

You can enter keywords directly in the tagging field. From the third character onwards, matching suggestions are offered from the vocabulary. The vocabulary knows:

• Synonyms — e.g. "Muhammad Ali" also finds "Cassius Clay"
• Spelling variants — e.g. "Gorbachev" and "Gorbatschow"
• Associative terms — e.g. "luxury" and "wealth" for a Ferrari
• Recently used keywords — quick access to frequently used terms

AI-assisted tagging

With the auto-tagging feature, AI analyses your media and automatically suggests matching keywords. The following methods are available:

• Object recognition — detects objects, people, scenes and locations
• Visual similarity — compares content with similar media and adopts fitting keywords
• Colour recognition — detects dominant colours in the image
• Location keywords — geo-based tagging from metadata
• Description analysis — analyses existing description texts for relevant terms

You can accept the suggested tags with a single click — no typing, no typos.

Note: AI auto-tagging and visual recognition are subscription features and are not available in all plans.

Tagging at different levels

Keywords can be assigned at different levels:

• Individual asset — specific keywords for a particular media item
• Episode — keywords apply to all assets in the episode simultaneously
• Album — keywords for a thematic collection
• Time ranges — for videos, keywords can be applied to specific time segments

Keyword management

Administrators have access to extended management functions:

• Keyword mappings — map freely entered terms to controlled vocabulary
• Exclusion lists — exclude certain keywords from suggestions
• Freeword management — overview and assignment of non-normalised keywords

Tips

• Broad and deep — tag as broadly as possible and as specifically as necessary
• Think associatively — not just describe what is visible, but also what might be associated
• Start at episode level — assign shared keywords at episode level first, then refine individual assets
• Use descriptions — free text in the description field is searchable