Consolidated Tagging. One Language for All Media

Consolidated Tagging. One Language for All Media

Standardise tagging across teams and systems with a central taxonomy.

A Common Language

When different teams tag media in different ways, cross-team searching becomes a nightmare. footage.one solves this problem with a central taxonomy used by all teams.

The Challenge

Terminology Chaos

Marketing calls it "campaign video", sales says "product film", the press office uses "corporate video". They all mean the same thing, but a search only finds a fraction of the results.

Inconsistent Quality

Some teams tag meticulously, others not at all. The result: part of the archive is perfectly findable, the rest is invisible.

The Solution

Central Vocabulary

  • Over 60 million terms: Comprehensive base vocabulary in multiple languages
  • Hierarchical structure: From broad category to specific detail
  • Synonyms and variants: Different designations are automatically mapped

Industry-Specific Extensions

  • Custom terms: Supplement the vocabulary with company-specific terminology
  • Mandatory fields: Define minimum standards for tagging
  • Templates: Create tagging templates for different media types

AI Support

  • Automatic suggestions: AI analyses media content and suggests appropriate tags
  • Consistency checks: Alerts for incomplete or inconsistent tagging
  • Bulk tagging: Tag large quantities efficiently

Results

  • Better discoverability across team and departmental boundaries
  • Consistent quality of metadata
  • Faster workflows through consistent terminology
  • Lower effort through AI support and templates