Distribution. Getting Media Exactly Where It's Needed

Distribution. Getting Media Exactly Where It's Needed

Automate the distribution of your media to all relevant channels

One Click, Many Channels

Your media is ready, but often that's where the tedious work begins: uploading to YouTube, publishing in the CMS, provisioning to the CDN, uploading to stock platforms. Every system has its own logins, its own formats, its own requirements. With footage.one you automate distribution and get your media onto all relevant channels with minimal effort.

More Than Just Uploading

Distribution in footage.one is not simply "upload a file". It is about intelligent workflows that make media available in the right form at the right time in the right place, carrying all necessary metadata along the way.

How It Works

Centralised management, decentralised publishing
You manage your media in one place and decide which channels they should appear on. footage.one takes care of the rest.

Workflows instead of individual actions
Define once how your media should be distributed. Afterwards the process runs automatically: a product photo is uploaded to the CDN, references are created in PIM and CMS, social media versions are produced and made available.

Metadata travels with the content
The tagging maintained in footage.one is prepared for the target platforms. YouTube videos automatically receive titles, descriptions, and tags; images in the CMS get their alt texts; stock footage is furnished with the right keywords.

Copy or reference — your choice
Depending on requirements, media can be transferred as a physical copy to target systems or linked as a reference. This saves storage space and ensures consistent content.

Supported Distribution Targets

Content Delivery Networks (CDN)

Make your media available with high performance for websites and applications. Automatic optimisation for different screen sizes and bandwidths.

Content Management Systems (CMS)

Publish media directly in your CMS, complete with all the metadata important for SEO and accessibility. Editors can immediately work with the content.

Product Information Management (PIM)

Product images and videos land automatically alongside the correct product. The link is made via product numbers or other identifiers.

Video Platforms

YouTube & Vimeo: Upload with complete metadata, automatic thumbnail selection, and playlist assignment. The tagging set up in footage.one is translated into platform-specific keywords.

Social Media

Prepare media for various social networks with the correct formats, aspect ratios, and file sizes. Integration with social media management tools is possible.

Stock Footage Platforms

Shutterstock, Getty Images, Adobe Stock & Co.: Distribute your material to multiple stock platforms simultaneously. Metadata and keywords are adjusted automatically.

FTP/SFTP Servers

Classic transfer to partners, print shops, or external service providers — automated and with a transfer log.

Cloud Storage

Publish media in additional cloud storage for specific purposes or partner access.

Custom Systems

Thanks to footage.one's flexible API, customer-specific distribution targets can also be connected.

Key Benefits

Time savings
What used to take hours — individual uploads to various platforms — footage.one handles in minutes.

Consistency
Your media has the same metadata, the same quality, and the same currency across all channels.

Version management
When you update an asset, footage.one can automatically deploy the new version to all distribution channels.

Quality control before publication
Define approval workflows: media is only distributed once it has been reviewed and approved.

Traceability
You can see at any time where which media is published. In the event of legal issues you can selectively withdraw content.

Multilingual support
Are your metadata available in multiple languages? footage.one can use the appropriate language version for each distribution channel.

Typical Use Cases

E-Commerce and Product Marketing

Product photos are uploaded once and automatically distributed: to the CDN for the website, to PIM for the product database, to the CMS for editorial content, and to social media for campaigns. Everything from a single source.

Film Production and Content Creators

Finished videos are automatically published on YouTube and Vimeo; simultaneously, clips are made available on Instagram and the material is distributed to stock platforms. Separate manual uploads are a thing of the past.

Corporate Communications

Press images and videos land automatically in the press area of the website (via CMS), are uploaded to the media CDN, and are available for journalists to download. Social-media-optimised versions are produced in parallel.

Agencies with Multichannel Campaigns

One campaign, many channels: media is managed consistently and then deployed channel-specifically, with the right formats, copy, and metadata for each channel.

Stock Footage Monetisation for Small Productions

Small film productions can build their own footage monetisation operation: material is managed centrally and then distributed to various stock providers or marketed directly via their own channels. footage.one provides the technical foundation to become independent of large agencies.

Intelligent Workflow Combination

What makes footage.one special: you can combine various distribution targets in a single workflow. An example:

  1. Product photo is uploaded
  2. Automatic optimisation for web (CDN)
  3. Reference is stored in PIM alongside the product
  4. CMS receives the image for editorial use
  5. Social media version is created and made available in the marketing tool
  6. Original version is secured in the long-term archive

All automatic, all traceable, all from a single source.

Customisable Workflows

Every organisation has its own requirements. That is why distribution workflows in footage.one are flexibly configurable:

  • Define conditions: only videos above 4K go to certain platforms
  • Set priorities: some channels receive content immediately, others with a delay
  • Automate format adjustments: every channel gets the optimal resolution and the right format
  • Integrate approvals: certain distributions only take place after manual review

Security and Control

You retain full control over which media goes where:

  • Permission management: only authorised persons can trigger distributions
  • Version control: older versions remain available if you need them
  • Rollback function: erroneous distributions can be reversed
  • Audit logs: all distributions are recorded

Your Media, Available Everywhere

With footage.one, asset management does not stop at organisation. You get your content to where it has impact: efficiently, consistently, and automatically.

Ready to automate your distribution? Let's discuss which channels are relevant for you and how we connect them.