Tourism. Bringing destinations to life visually
Manage destination content, hotel images and travel videos for perfect marketing.
Images sell travel
In tourism, visual media is the most important sales tool. footage.one helps tour operators, DMOs and hotel chains manage their imagery professionally and use it to its full potential.
Industry-specific challenges
- Seasonality: Material must be available at the right time of year
- Many sources: In-house shoots, partner hotels, DMOs, influencer content
- Global distribution: Offices and partners worldwide need access
- Rights complexity: Different usage rights per image and destination
How footage.one helps
Destination management
- By destination: Organise material by country, region and location
- Map view: See on an interactive map where your media was captured. Ideal for destination management and geographical research
- Seasonal tags: Mark material as summer, winter or year-round content
- Categories: Hotels, restaurants, activities, landscapes, culture — all filterable
Multi-channel distribution
- Catalogue production: Compile material for print catalogues
- Web & social: Export in the right formats for all digital channels
- Partner portals: Provide imagery for travel agencies and partners
Rights management
- Licence tracking: Document usage rights per image and channel
- Photo credits: Automatic assignment of photographer credits
- Expiring rights: Warnings before usage licences expire
Your advantage
- Faster access to the right image at the right time
- Consistent visual presence across all channels
- Reduced costs through better utilisation of existing material
- Legally compliant use of all media